AI consulting for businesses

AI consulting for businesses exists to help you make a decision before you spend money: which tasks in your company are worth automating, with what technology, with what data and with what risks. At Lagunbot we do the consulting ourselves and, if the outcome points to building something, we build it and maintain it too. We are based in Azpeitia (Gipuzkoa) and work with businesses and town councils in Basque, Spanish and English.

What AI consulting involves

It starts with a simple question: where does your time go? Many companies sense that AI could help them, but they do not know where to begin or what to expect. Consulting turns that hunch into a plan with priorities, and the priorities come from your processes and from the enquiries you receive.

Who it is for

It suits SMEs in industry, services and retail that receive a lot of repeated enquiries or have admin tasks that eat up hours. It also suits town councils and other public bodies that want to serve residents at any time of day, in both official languages, without adding to their staff's workload. In both cases the starting point is the same: a specific task that currently depends on one person and comes up often enough to be worth studying. If you are an SME with a small team and little time, we adjust the scope: a shorter report and more real-world testing.

How we run AI consulting, step by step

1. Assessment. We go through with you how customers or residents are served today and how the recurring internal tasks get done: which enquiries come in, through which channel, who answers them and how long it takes. If there are records (emails, chats, calls), we use them; if not, we piece it together with your team.
2. Prioritised use cases. Each candidate is scored on the impact it would have and the effort it requires. The result is a short, ordered list, along with the cases we rule out and the reason for each.
3. Data and privacy. We look at what information each case would need, where it is kept, what state it is in and whether it contains personal data. Before proposing anything, we make clear which provider is involved in each part and where the data is hosted, so that whoever handles data protection in your organisation can review it.
4. Measured pilot. We choose a single, well-defined case and agree before starting what we are going to measure: for example, the enquiries it resolves without a person stepping in, the ones it hands over to your team and the questions left unanswered. We do not promise a result in advance; that is what the pilot is for, and it is tested with real enquiries and in the languages your audience uses.
5. Roadmap. With the pilot results in hand, you decide, with our advice, what to do next and in what order: phases, dependencies, who is responsible on your side and what is measured in each phase.
6. Team training. Your staff need to know what the system does, what it does not do and when they should step in. We explain it with examples from your own work.

The first step is a free 30-minute assessment by video call. It shows us whether there is a basis for a consulting project or whether a specific recommendation is enough.

What you receive

At the end of each phase you have something you can read, discuss with your team and use without us:

• An assessment report, with a map of the processes and enquiries analysed.
• A use-case matrix, with the impact and effort scores and the cases ruled out.
• A data and privacy note: what information goes in, who processes it and where it is hosted.
• A pilot plan, with the success criteria set before starting.
• A pilot results report, with what worked, what did not and why.
• A phased roadmap, with priorities and the people responsible.
• A training session for the team that will use the solution.

The EU AI Act, at a high level

Our consulting includes an initial review of how Regulation (EU) 2024/1689 on artificial intelligence, known as the AI Act, affects you. For example, its Article 50 sets out transparency obligations for systems that interact with people, such as a chatbot, and its Article 4 deals with AI literacy among the staff who use them. We point out what is worth bearing in mind when designing the solution and what your legal advisers should review. We are not a law firm, and we do not certify or guarantee compliance with any regulation.

When you do not need AI consulting

Not every case needs it, and we tell you so on the first call:

• If you already know which case to tackle, it is well defined and the information exists, the free assessment is enough and you can go straight to a proposal.
• If you receive few enquiries, automating anything is probably not worth it yet.
• If the information the system would rely on is out of date, scattered or not written down, the first job is to put it in order. That work can be done without AI, and without it any assistant will give poor answers.
• If the process changes every week, it is better to stabilise it before automating it.

How we differ from a consultancy that only writes reports

A consultancy that ends with a report leaves you with the hard part: finding someone to build it, explaining to them what was planned and checking that the result resembles what was recommended. We do the consulting and the development in the same project, with the same team, and then maintain what we deliver: every month we review what people ask, fine-tune the answers and send you a report. That forces us to recommend only what we know how to build and maintain. If the assessment shows that you do not need to build anything with us, we tell you that as well.

The services that usually come out of a consulting project are AI agents for businesses, AI process automation for SMEs, private AI on your own documentation, a Basque-language chatbot and voice agents. The general process for a project is on our how we work page.

AI consultancy in the Basque Country: Gipuzkoa, San Sebastián and Bizkaia

We work from Azpeitia, by video call and in person when the project calls for it. If your company or town council is in Gipuzkoa, you will find the case studies we have published on our AI agency in Gipuzkoa page. For AI consulting in San Sebastián (Donostia), the provincial capital, see AI agency in San Sebastián, and if you are in Bizkaia, AI agency in Bilbao and Bizkaia (in Spanish). For the rest of the Basque Country and Spain the format is the same: an assessment by video call and remote work.

Frequently asked questions

What is AI consulting for businesses?

It is a service that helps you decide whether AI suits you, where and how. It involves reviewing your processes and enquiries, prioritising use cases, checking what data is needed and testing a pilot case with success criteria set in advance. You receive a roadmap that you can carry out with us or with whoever you prefer.

How long does AI consulting take?

It depends on the size of the company, how many processes need analysing and whether a pilot is included. We set it out in writing in the proposal, after the free 30-minute assessment, with the phases and what is delivered in each one.

Is my company too small for AI consulting?

There is no minimum size. For an SME a short version is usually enough: an assessment of the processes that take up the most time and the choice of a single case to test. If you already know which one it is, you may not need the full consulting project, and we will tell you so on the first call.

What data do you need from my company?

At first, conversations about how you work and examples of the enquiries or tasks that keep coming up. For the pilot, the information the system has to answer from, such as procedure documents, frequently asked questions or product sheets. We recommend leaving out personal data about customers, patients or employees when the case does not need it.

Do you offer AI consultancy in Gipuzkoa and the rest of the Basque Country?

Yes. We are based in Azpeitia and work with organisations in Gipuzkoa and across the Basque Country, in Basque, Spanish or English. The initial assessment is by video call, and we meet in person when the project calls for it. Outside the Basque Country we work remotely.

Who builds what you recommend?

We do, if you decide to go ahead: development, testing and maintenance are handled by the same team that did the consulting. But the roadmap is yours and you can carry it out with another provider. That is why the deliverables are written so that someone who was not in the meetings can understand them.

Does your AI consulting cover compliance with the EU AI Act?

It does not guarantee it. It includes a high-level review of the obligations that may affect your case and a list of points to take to your legal advisers. Complying with the regulation is each organisation's responsibility and requires specific legal advice.

Let's talk

Book a free 30-minute assessment or write to us from the contact page.